Our Favorite Book of the Month: DOING GOOD BY DOING GOOD

DOING GOOD BY DOING GOOD by Peter Baines Peter Baines’ book is an eye opener for those businesses who want to challenge the status quo and move away from traditional models of corporate social responsibility to one which is more in tune with the changed times. Now businesses don’t want to limit themselves to funding passive charities which are more or less put on the dole. Baines believes charities must wake up and learn to give back to their donors by actively engaging with their business partners to produce value which is quantifiable. This means charities must align themselves with their business partners in various ways including goals, values and culture. Recent research suggests that

Humanity in Business

Sydney , Australia

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